Engineer Your Message-Market Fit
Make your market
do exactly what
you want them to
I help B2B software companies engineer messages that capture attention and turn it into sign-ups, leads, and booked demos.
Great Product? Check.
Brilliant Team? Check.
SO why is YOUR
CRM SO EMPTY?
You’re doing all the things you’re supposed to:
Updating the website
Running campaigns
Publishing on socials
Sending outreach
Trying to scale ↑ all of that with AI
But all the hard work you’re doing isn’t translating into nearly enough sign-ups or leads — let alone pipeline.
And you just know that sooner or later, someone in leadership’s going to ask the question you’ve been dreading:
“Is any of this actually working?”
The problem isn’t
that you’re not trying.
It’s that the messages at the heart of everything you’re doing “sound nice” but don’t actually make your market sit up or click.
That’s exactly what I fix.
make your market act.
I help you figure out what you need to say (positioning + messaging) + how you need to say it (copy) — and test it to make sure your market responds to it.
So you’ll finally be putting marketing budget behind messages that you know will work, instead of messages that everyone thinks will work.
Hi, I’m Eden 👋
Most positioning & messaging processes go something like this:
Research → Positioning & Messaging → Copy → Pray
I approach messaging like engineers approach code:
Research → Positioning & Messaging → Copy → Test → Iterate → Scale
This way, whether you’re launching a campaign, funding round, product release, or rebrand, you know your marketing is best positioned to drive the results you actually want: sign-ups, leads, and demo bookings.
Hi, I'm Eden. It’s strategy, brand, PMM, behavioral economics, and CRO best practices, all in one end-to-end process that drives you real-world results. Just like the results you see here.
2X
Increase in sign ups for an early stage PLG SaaS
46%
Increase in website conversions
for an edtech company
87%
Increase in demo bookings
for a B2B SaaS
268%
Increase in landing page conversions for a DTC product
How I get you
to message-market fit
Most positioning & messaging processes go something like this:
Research → Positioning & Messaging → Copy → Pray
I approach messaging like engineers approach code:
Research → Positioning & Messaging → Copy → Test → Iterate → Scale
This way, whether you’re launching a campaign, funding round, product release, or rebrand, you know your marketing is best positioned to drive the results you actually want: sign-ups, leads, and demo bookings.
Here’s what the full process looks like.
STEP 1
DESIGN
Find out what will make your market care + act
——————————————
First we map out your audiences, what they need to hear, and what gaps your product fills for them.
To do this, I embed in your teams, collaborating with sales, product, customer success, and leadership to ensure alignment from day one.
I then dig deep into your market and your buyers, and analyze what competitors are saying — and what they aren't. And run surveys or conduct interviews to capture the voice of your customers.
STEP 2
BUILD
Turn hypotheses into messages people can respond to.
——————————————
Now we build out your messaging framework and identify the strongest hypotheses for testing.
From your value prop to your narrative, and everything in between, I’ll build compelling messaging that speaks to your audience’s wants and needs — that’s also on-brand and is differentiated from competitors.
By the end of this phase, you’ll have your full messaging blueprint. And 2-3 hypotheses for your marketing entry point messaging.
STEP 3
TEST
Find out what actually makes people respond.
——————————————
Next, we put our messaging hypotheses to the test in front of real people. Because no one should make decisions based on their gut — or a stubborn opinion.
To do this, I’ll craft a new hero section, a couple of ads, a cold email or LinkedIn outreach message, or draft a landing page to test through Wynter.
We’ll observe clicks, scroll depth, engagement, replies, and conversions so we know which messages to lead with — and which to change or cut, if needed.
STEP 4
SHIP
Put your strongest messages to work.
——————————————
With your strongest messages in hand, we roll them out wherever your audience meets you: your website, ads, sales deck, outreach emails, and more.
I wireframe each asset in line with UX and CRO best practices, so your design team builds assets around messages already built to convert.
Plus, you get markdown files of your new messaging so you can plug your messaging into the LLMs of your choice and keep building long into the future.
HOW WE CAn work together
Whether you’re gearing up to pitch investors, or kick off a major rebrand and repositioning — here’s how we can work together to help you achieve message-market fit.
LITE FRAMEWORK + 1 KEY ASSET
DESIGN + BUILD
Get a two-page messaging framework and a ready-to-publish asset, such as a home page, a deck, or a handful of ads or emails — so you can test it in your own time.
——————————————
TIME | 1 Week
INVESTMENT | $5K
FULL MESSAGING FRAMEWORK
DESIGN, BUILD + TEST
Get a brand-new messaging framework that’s already been tested and refined to make sure it lands with customers — and gets adopted by your team.
——————————————
TIME | 4 weeks
INVESTMENT | Starts at $7K
FULL MESSAGING FRAMEWORK + FULL ASSET CREATION
DESIGN, BUILD, TEST + SHIP
Get a new messaging framework and conversion-optimized assets to support your go-to-market, from ads and landing pages to full website copy.
——————————————
TIME | 6-8 weeks
INVESTMENT | Starts at $12K
the most powerful messages aren’t simply found.
They’re engineered.
I do this by combining strategy, brand, PMM, behavioral economics, and CRO best practices, all in one end-to-end process that drives you real-world results.
Hi, I'm Eden.
Just like the results you see here.
No tech is
too technical
My specialty? Making sophisticated tech sound intuitive.
And over the last 10+ years I’ve had the honor of working with a wide range of SaaS and tech companies — both PLG and sales-led. From legacy challengers to bleeding-edge innovators, including:
SECURITY, RISK & COMPLIANCE
AppSec
Continuous DDoS Testing
GRC
Identity & Access Management
Offensive Security Infrastructure
IoT Device Governance
Managed Agentic Detection & Response
Marketing Compliance
CX, DAP & COMMS
Digital Adoption Platform
Agentic CXP
Cloud Communications
Licensed Voice Infrastructure
Virtual Labs
ENTERPRISE OPS & DATA INFRA
AI Context Layer
Automated RAG
DCG&A
ERP Integrator
IT Service Management
NoSQL Database
Quantum Computing
Test Automation
And More
AI For Scientific Validation
HR Tech
Revenue Management & Financial Analytics
Invoice Automation
Retail Tech & Restaurant Tech
stop guessing.
Start converting.
Let’s make sure your messaging’s designed to convert
before you hit “publish.”